COLOR WOW Curl Wow Hooked 100% Clean Shampoo (295ml)

With Root-Locking Technology

Strengthen your curls from the root up with COLOR WOW Curl Wow Hooked 100% Clean Shampoo. This rich-lathering, sulfate-free formula goes beyond cleansing — it features groundbreaking root-locking technology to help anchor hair at the scalp and reduce shedding. Designed specifically for curly, coily, and wavy hair, it delivers a deep yet gentle cleanse without leaving residue or buildup, setting the foundation for healthier, fuller-looking curls.

Benefits

• Gently cleanses without stripping or drying

• Helps anchor hair at the root to reduce breakage and shedding

• Lathers richly without sulfates or residues

• Preps curls for optimal hydration and definition

• Strengthens hair and promotes a clean, refreshed scalp

Key Ingredients

• Root-Locking Technology – Reinforces hair at the scalp for stronger, more anchored strands

• Gentle Cleansers – Create a creamy lather while maintaining scalp balance

• Residue-Free Formula – Leaves no buildup, allowing curls to thrive naturally

How to Use
Apply to wet hair and work into a rich lather, focusing on the scalp. Massage thoroughly and rinse well. Follow with conditioner and curl care products from the Curl Wow collection.

Ideal For

• Curly, coily, and wavy hair types

• Hair prone to shedding, thinning, or breakage

• Deep cleansing without harsh sulfates or buildup

Hook your curls on clean, strong beginnings — with this high-performance, root-strengthening shampoo that sets the stage for lasting curl health.